------------------- CALL FOR PAPERS ------------------- MEDIA RETARGETING WORKSHOP in conjunction with ECCV 2010, September 10, Crete, Greece http://www.vision.ee.ethz.ch/MRW2010 OVERVIEW Media retargeting is the process of adapting media content such as images or video to the characteristics of different output devices. Media retargeting has received considerable attention in computer vision and graphics research in the recent years due to the growing variability in capture devices and displays (small displays in mobile devices, large high resolution displays in home cinema systems) and the availability of huge amounts of image and video data. Besides converting video between different display sizes, the spectrum of problems related to media retargeting also comprises issues such as color adaptation between different dynamic ranges, or the automatic conversion of 2D to 3D footage for upcoming stereoscopic consumer display devices. The goal of this workshop is to bring together researchers and practitioners from all areas of computer vision, machine learning, and computer graphics, and to stimulate the discussion about shared concepts and recent progress on topics ranging from perceptual content analysis over efficient optimization algorithms for retargeting to systematic evaluation of already existing techniques.